Why do You do What You do?

Saturday, July 23, 2011

A recent CopyBlogger post had this surprising nugget:

6. Don’t waste your summary area with a lot of empty verbiage about your “team-oriented, results-focused goal setting” qualifications. Instead, use the summary as a place to answer a simple question — Why do you do what you do? Think of your summary as the human element of who you are, the back-story to everything you’ve done so far.

Brill!

If ever I wanted to re-build my elevator speech, and that’s immediately after I given my most recent version, here’s where I could start.

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